FACEBOOK AND INSTAGRAM MARKETING FACTS

Facebook and Instagram Marketing Facts You Could Use. I have listed 100 researched facts that will help you maximize your marketing on social media 

1. Facebook has over 2.8 billion monthly active users, while Instagram has more than 1 billion.
2. Instagram's engagement rate is 58 times higher than Facebook's.
3. Facebook and Instagram are owned by the same company, Meta (formerly Facebook, Inc.).
4. Instagram Stories have 500 million daily active users.
5. Facebook's advertising revenue reached $84.17 billion in 2021.
6. Instagram's photo ads receive an average engagement rate of 1.74%.
7. Facebook users spend an average of 58.5 minutes on the platform daily.
8. Instagram's shopping feature allows users to buy products directly from the app.
9. Facebook Live videos receive six times more interactions than regular videos.
10. Instagram's Explore feature helps users discover new content based on their interests.
11. Facebook's ad targeting allows businesses to reach specific demographics and interests.
12. Instagram's IGTV allows users to upload long-form videos, up to 60 minutes in length.
13. Facebook ads with images receive 2.3 times more engagement than those without.
14. Instagram's hashtagged posts get 12.6% more engagement.
15. Facebook's Messenger app has over 1.3 billion monthly active users.
16. Instagram's algorithm prioritizes content based on user interactions and interests.
17. Facebook's carousel ads result in a 72% higher click-through rate than single-image ads.
18. Instagram's sponsored posts are marked with a "Paid partnership with" label.
19. Facebook offers dynamic ads that automatically show personalized products to users.
20. Instagram's business profiles have access to analytics, providing insights into post performance.
21. Facebook's lead generation ads make it easier for users to inquire about products/services.
22. Instagram's "Swipe Up" feature in Stories allows direct links to external websites.
23. Facebook's average ad click-through rate is 0.90%.
24. Instagram's shopping ads can showcase multiple products in a single post.
25. Facebook's video ads receive 10-30% more views than image ads.
26. Instagram's influencer marketing is a popular strategy for brand promotion.
27. Facebook's Marketplace connects users for buying and selling locally.
28. Instagram's IGTV ads support both 15-second and 30-second video formats.
29. Facebook's Messenger ads can appear in users' message inboxes.
30. Instagram's algorithmic timeline displays content based on recency and relevance.
31. Facebook's retargeting ads target users who have previously interacted with a brand.
32. Instagram's Explore page is a prime location for brands to gain exposure.
33. Facebook's event feature helps businesses promote and organize events.
34. Instagram's Reels feature allows users to create short, engaging videos.
35. Facebook's Pages offer businesses a platform to share information and engage with users.
36. Instagram's IGTV series feature enables creators to organize their content into episodes.
37. Facebook's mobile ad revenue accounted for 94% of total ad revenue in 2021.
38. Instagram's ad placements include Feed, Stories, Explore, and IGTV.
39. Facebook's Messenger bots provide automated customer service for businesses.
40. Instagram's Business Tools offer insights into audience demographics and behavior.
41. Facebook's Ads Manager allows precise control over ad campaigns and budgets.
42. Instagram's AR filters enhance user engagement and brand promotion.
43. Facebook's organic reach has decreased, emphasizing the importance of paid advertising.
44. Instagram's photo and video posts receive more engagement than carousel posts.
45. Facebook's Instant Articles enable fast-loading, immersive content for mobile users.
46. Instagram's algorithm factors in user engagement, relevance, and timeliness.
47. Facebook's Lookalike Audiences help advertisers find users similar to their existing customers.
48. Instagram's carousel ads can include up to 10 images or videos in a single post.
49. Facebook's ad relevance score assesses the quality and relevance of ads.
50. Instagram's Business Suite allows businesses to manage both Facebook and Instagram accounts.
51. Facebook's average cost per click (CPC) varies by industry but was $0.97 in 2021.
52. Instagram's branded content ads enable businesses to partner with influencers.
53. Facebook's Pixel allows businesses to track user interactions across their website.
54. Instagram's "Close Friends" feature enables selective content sharing with a specific group.
55. Facebook's Blueprint offers free online courses on advertising and marketing.
56. Instagram's algorithm prioritizes authentic and visually appealing content.
57. Facebook's Messenger Rooms allow video calls with up to 50 participants.
58. Instagram's chronological feed was replaced by a more algorithm-driven timeline in 2016.
59. Facebook's ad bidding options include cost per click (CPC) and cost per thousand impressions (CPM).
60. Instagram's shopping tags allow users to explore and purchase products directly from posts.
61. Facebook's ad creative impacts performance, emphasizing the importance of compelling visuals.
62. Instagram's algorithmic timeline takes into account user engagement history.
63. Facebook's Business Suite app simplifies management for businesses using both platforms.
64. Instagram's IGTV cover photos are essential for attracting viewers to video content.
65. Facebook's ad placements can reach users across Facebook, Instagram, and Audience Network.
66. Instagram's Business Tools include features like contact buttons and address information.
67. Facebook's "Boost Post" option quickly promotes posts to a wider audience.
68. Instagram's carousel ads allow storytelling through a sequence of images or videos.
69. Facebook's Canvas ads offer an immersive, full-screen mobile experience.
70. Instagram's "Top 9" feature showcases a user's most engaging posts of the year.
71. Facebook's 3D photos create a more interactive and engaging visual experience.
72. Instagram's shopping stickers in Stories enable direct product links for users.
73. Facebook's ad delivery optimization aims to show ads to users most likely to take action.
74. Instagram's Branded Content Ads support various call-to-action buttons.
75. Facebook's ad placements include in-stream videos within Facebook Watch.
76. Instagram's algorithm takes into account the time spent viewing a post.
77. Facebook's ad frequency cap helps control how often users see a particular ad.
78. Instagram's "Explore" algorithm considers user engagement and interests.
79. Facebook's ad objectives include awareness, consideration, and conversion goals.
80. Instagram's Shopping Explore tab features curated collections and trends.
81. Facebook's Campaign Budget Optimization optimizes budget distribution across ad sets.
82. Instagram's "Save" feature allows users to bookmark favorite posts for later.
83. Facebook's video ads autoplay in users' feeds, capturing attention quickly.
84. Instagram's Reels ads appear in the Explore section for wider visibility.
85. Facebook's cross-device tracking allows advertisers to reach users on multiple devices.
86. Instagram's video ads receive three times more comments than photo ads.
87. Facebook's "ThruPlay" billing option charges advertisers for ads watched to completion.
88. Instagram's Checkout feature enables in-app purchasing directly from the platform.
89. Facebook's ad scheduling feature allows advertisers to target specific times and days.
90. Instagram's "Following" tab shows users the latest activity of accounts they follow.
91. Facebook's mobile ad revenue accounted for 94% of total ad revenue in 2021.
92. Instagram's IGTV ads support both 15-second and 30-second video formats.
93. Facebook's Messenger ads can appear in users' message inboxes, providing a direct and personalized advertising channel 

94. Instagram's Shoppable Posts allow businesses to tag products in their organic posts for seamless shopping experiences.

95. Facebook's Ad Library provides transparency by allowing users to view active ads from any Facebook page.

96. Instagram's Explore algorithm considers user engagement, ensuring personalized content discovery.

97. Facebook's ad placements in the Audience Network extend reach beyond Facebook and Instagram to third-party apps and websites.

98. Instagram's carousel ads with dynamic product tags enable businesses to showcase a variety of products in a single ad.

99. Facebook's ad relevance diagnostics provide feedback on ad performance and ways to improve engagement.

100. Instagram's Business Account Insights offer data on follower demographics, helping businesses refine their target audience.

Hope you find this helpful.